Vitamin D is an essential nutrient for the body, responsible for a range of functions, from keeping bones strong to supporting the immune system. It is no wonder that it is one of the most popular supplements worldwide, with a market size that is expected to reach $2.5 billion by 2027. In this article, we will explore the $1.67 million vitamin D sales by channel in 2021, and understand the factors driving this growth.
- The global vitamin D market size is expected to reach $2.5 billion by 2027, growing at a CAGR of 10.6% during the forecast period.
- The channel-wise sales of vitamin D in 2021 were as follows: retail pharmacies ($800,000), e-commerce ($500,000), health stores ($250,000), and others ($120,000).
What is Vitamin D?
Vitamin D is a fat-soluble vitamin that is naturally produced in the body when the skin is exposed to sunlight. It can also be obtained through diet or supplements. Vitamin D is crucial for calcium absorption, bone health, and immune system function.
Vitamin D Market Size and Forecast
The global vitamin D market size was valued at $1.1 billion in 2020 and is expected to reach $2.5 billion by 2027, growing at a CAGR of 10.6% during the forecast period.
Channel Sales of Vitamin D in 2021
According to industry reports, the total vitamin D sales in 2021 were $1.67 million. The channel-wise breakup of the sales is as follows:
- Retail pharmacies: $800,000
- E-commerce: $500,000
- Health stores: $250,000
- Others: $120,000
Factors Driving Vitamin D Sales
Several factors are driving the growth of the vitamin D market, including:
- Increasing awareness about the benefits of vitamin D
- Rising demand for supplements due to the COVID-19 pandemic
- Growing prevalence of vitamin D deficiency
- Increasing use of vitamin D in functional foods and beverages
Vitamin D is a vital nutrient that is essential for good health. With a market size that is expected to reach $2.5 billion by 2027, the vitamin D supplement industry is growing rapidly.
Understanding the factors driving this growth, the channel-wise sales, and the top brands can help consumers make informed choices while selecting the right supplement for their needs.
“Vitamin D Market Size, Share & Trends Analysis Report By Analog, By Application (Functional Food & Beverage, Pharmaceuticals, Personal Care), By Region, And Segment Forecasts, 2020 – 2027.” Grand View Research, Inc. Accessed April 14, 2023. https://www.grandviewresearch.com/industry-analysis/vitamin-d-market.
“Vitamin D sales by channel in the United States in 2021 (in million U.S. dollars).” Statista. Accessed April 14, 2023. https://www.statista.com/statistics/1286939/us-vitamin-d-sales-by-channel/.